The thing about having a story is, it's of no use if you don't tell it. It's easy to blame editors, writers, and outlets when they get your age or hometown wrong, but ask yourself this: Did you ever make it easy to find that information? As a public figure, it is your responsibility to serve up a streamlined bible documenting your existence to the universe — and more importantly, the people you want to write about you. That's where I come in. 

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With 11 years as a journalist, and another 6 years writing and editing for major record labels and streaming services, I've written biographies and press releases for over 300 artists, including folks like Lil Durk, Big Sean, Brent Faiyaz, Wale, Tay Keith, DDG, Kodak Black, Offset, Queen Naija, Hurricane Wisdom and many, many more. Each artist calls for a different approach, but they all share a few things in common: they explain how and why your fave matters now, in the past and in the future. And I do that all while making them sound as cool as cosmically possible. And I do it quickly. As a journalist who's spent thousands of hours combing through boring emails, trust me, that first paragraph is extremely important. That biography is really important. And so is that email. And so is that pitch. And so is that media training to make sure your client is ready once brands, journalists and anyone else is ready to talk to them. 

 

Every piece of written language regarding you or your client is very important, because you've got exactly 20 seconds before I or anyone else who might want to write about you moves onto the next email they'll barely pay attention to.

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I'm not trying to explain why you're a story; I'm trying to show writers and brands why your story is the story.